{"id":10290,"date":"2018-07-23T17:40:11","date_gmt":"2018-07-23T23:40:11","guid":{"rendered":"https:\/\/outwardhound.com\/furtropolis\/?p=10290"},"modified":"2021-05-14T11:57:15","modified_gmt":"2021-05-14T17:57:15","slug":"outward-hound-acquires-wholesome-pride","status":"publish","type":"post","link":"https:\/\/outwardhound.com\/furtropolis\/barking-news\/outward-hound-acquires-wholesome-pride","title":{"rendered":"Outward Hound Acquires Wholesome Pride"},"content":{"rendered":"<p><strong>Outward Hound Acquires Wholesome Pride<\/strong><\/p>\n<p><em>Add-On Acquisition Gains Entry Into Natural Treat Category<\/em><\/p>\n<p><a href=\"https:\/\/wholesomepride.com\/\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-10297\" src=\"https:\/\/outwardhound.com\/furtropolis\/wp-content\/uploads\/2018\/07\/WP-Biscuit-Line-1.jpg\" alt=\"Outward Hound Acquires Wholesome Pride\" width=\"700\" height=\"500\" srcset=\"https:\/\/outwardhound.com\/furtropolis\/wp-content\/uploads\/2018\/07\/WP-Biscuit-Line-1.jpg 700w, https:\/\/outwardhound.com\/furtropolis\/wp-content\/uploads\/2018\/07\/WP-Biscuit-Line-1-300x214.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a>DENVER, CO July 24,2018\/For Immediate Release\/ &#8212; Outward Hound\u00ae, a portfolio company of J.W. Childs Associates, L.P., has acquired Wholesome Pride\u00ae in a deal announced today.<\/p>\n<p><a href=\"https:\/\/wholesomepride.com\/\">Wholesome Pride<strong>\u00ae<\/strong><\/a> creates 100% all natural limited ingredient pet treats with zero additives and was founded in 2013 by a then 17 year old Chase Peterson. Chase was raised in the pet food and treat category due to his father\u2019s company. This gave him the opportunity to build his own knowledge and entrepreneurial mindset to then branch off into his own venture and start Wholesome Pride. Chase&#8217;s knowledge brings unmatched experience to this space. Now, at just 22 years old, Chase looks forward to working with the Outward Hound team to disrupt the treat category with innovations that appeal to the millennial consumer.<\/p>\n<p>Chase will stay on board as Vice President of Wholesome Pride\u00ae managing the newly formed treat division with Outward Hound\u00ae providing all the resources and capital necessary to grow the treat category and regularly introduce new products.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-10294\" src=\"https:\/\/outwardhound.com\/furtropolis\/wp-content\/uploads\/2018\/07\/OH-WP-Logos.jpg\" alt=\"Outward Hound Acquires Wholesome Pride\" width=\"700\" height=\"500\" srcset=\"https:\/\/outwardhound.com\/furtropolis\/wp-content\/uploads\/2018\/07\/OH-WP-Logos.jpg 700w, https:\/\/outwardhound.com\/furtropolis\/wp-content\/uploads\/2018\/07\/OH-WP-Logos-300x214.png 300w, https:\/\/outwardhound.com\/furtropolis\/wp-content\/uploads\/2018\/07\/OH-WP-Logos-545x389.png 545w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u201cI\u2019m excited to work with the Outward Hound team and take Wholesome Pride to a whole new level of innovation, excellence and industry recognition which will allow us to pave the way for the future of the pet treat category,\u201d\u00a0said Chase Peterson, Founder of Wholesome Pride\u00ae.<\/p>\n<p>\u201cWholesome Pride\u00ae\u00a0has created limited ingredient and 100% natural products in the treat category with huge potential to scale into new distribution channels\u201d said Outward Hound\u00ae CWO (Chief Woof Officer) Kyle Hansen. \u201cChase has done a phenomenal job building Wholesome Pride\u00ae into a successful brand and we\u2019re all looking forward to working together.\u201d<\/p>\n<p>\u201cWe\u2019re excited to add the Wholesome Pride\u00ae line of products to the Outward Hound\u00ae portfolio,\u201d said David Fiorentino, Partner of J.W. Childs Associates. \u201cThis strategically complementary combination creates exciting opportunities and a new platform for growth.\u201d<\/p>\n<p>This is the first acquisition for Outward Hound\u00ae since being acquired by J.W. Childs Associates in\u00a0December 2017.<\/p>\n<p><strong>About Outward Hound<\/strong><\/p>\n<p>Outward Hound\u00ae is a J.W. Childs Associates Portfolio Company that is\u00a0an award-winning innovator, creator, manufacturer and distributor of the highest quality toys, games, gear and feeders for dogs and cats.\u00a0For more information, please visit <a href=\"https:\/\/www.outwardhound.com\">www.outwardhound.com<\/a> and <a href=\"http:\/\/www.wholesomepride.com\">www.wholesomepride.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About J.W. Childs Associates<\/strong><\/p>\n<p>J.W. Childs is a Boston-based private equity firm focused on investing in middle-market growth companies. Since inception in 1995, J.W. Childs has invested in excess of $3.5 billion of equity capital in more than 45 companies across the consumer, specialty retail and healthcare industries. The firm\u2019s success has been built on its industry focus and the extensive operating expertise of its partners. For more information, please visit\u00a0<a href=\"http:\/\/www.jwchilds.com\/\">www.jwchilds.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outward Hound Acquires Wholesome Pride Add-On Acquisition Gains Entry Into Natural Treat Category DENVER, CO&hellip;<\/p>\n","protected":false},"author":6124,"featured_media":10297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outward Hound Acquires Wholesome Pride &ndash; Furtropolis<\/title>\n<meta name=\"description\" content=\"Outward Hound Acquires Wholesome Pride Gaining Entry Into Natural Treat Category &amp; Expanding Its Offerings For Pet Parents\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outwardhound.com\/furtropolis\/barking-news\/outward-hound-acquires-wholesome-pride\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outward Hound Acquires Wholesome Pride &ndash; Furtropolis\" \/>\n<meta property=\"og:description\" content=\"Outward Hound Acquires Wholesome Pride Gaining Entry Into Natural Treat Category &amp; Expanding Its Offerings For Pet Parents\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outwardhound.com\/furtropolis\/barking-news\/outward-hound-acquires-wholesome-pride\" \/>\n<meta property=\"og:site_name\" content=\"Furtropolis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutwardHound\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-23T23:40:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-14T17:57:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/outwardhound.com\/furtropolis\/wp-content\/uploads\/2018\/07\/WP-Biscuit-Line-1.jpg?fit=700%2C500&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@outwardhound_\" \/>\n<meta name=\"twitter:site\" content=\"@outwardhound_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"C. 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